MSC To Become Only Cruise Line With Fully Staffed Office In Canada

Bruce Parkinson, Open Jaw

MSC Cruises, the Swiss-based company that is the world’s largest  privately-owned cruise line, has announced it will open a new fully staffed office in Mississauga on 1MAY. 

Employing 15 full-time employees across multiple departments, including Finance, Sales, Marketing, Contact Centre, and Groups, with the opening of the new space, MSC Cruises will become the only cruise line with a fully-staffed office in Canada.   

“As MSC Cruises expands globally, we see tremendous potential in the Canadian market with Canadians continually showing increased interest in cruise vacations and more of our guests coming from the Canadian market,” said Ian Patterson, newly appointed Country Manager (formerly Director of Business Development) for MSC Cruises in Canada.

“The Canadian market is a distinct market with its own requirements and the opening of our new office will allow us to better serve the Canadian traveller.”  

With the official opening of MSC Cruises Canada on 1MAY, guests will now be able  to make bookings in Canadian dollars. In addition, MSC Cruises will launch Canadian web sites for consumers ( and for travel agents ( The websites will initially debut in English, with further enhancements including the rollout of French versions before the end of the year. 

To better accommodate both English and French speaking travellers, MSC Cruises Canada will provide bilingual call centre, groups and sales support for guests and travel agents as well as offer an expanded array of bilingual marketing materials such as brochures and flyers.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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