Royal Caribbean & Silversea Unite Sales Teams

Anna Kroupina, Open Jaw

Vicki Freed, Senior VP,
Sales and Trade Support & Service,
Royal Caribbean International

Mark Conroy, Managing Director,
The Americas, Silversea Cruises.

An announcement jointly signed by Vicki Freed, Senior VP at Royal Caribbean International, and Mark Conroy, Managing Director of the Americas with Silversea Cruises, was sent to retailers across North America yesterday announcing that the extensive RCCL sales team will now also cover the Silversea brand. 

Effective 1JUN 2019, the two brands will be working as one to define agency assignments, and the RCCL sales team will share Silversea news, offers, training and opportunities during their scheduled sales calls.  

"Rest assured that if your agency already works closely with a Silversea representative, nothing will change, and they will continue to serve you," they wrote in the statement.  

In JUN 2018, Royal Caribbean Cruises Ltd. acquired a 66.7% equity stake in privately-owned Silversea Cruises, based on an enterprise value of approximately US$2 billion.

The purchase price of the equity being acquired was approximately US$1 billion.  

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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