Advisors Can Now Use Carnival Points To Buy ‘Travel Agents Rock’ Merchandise

Bruce Parkinson, Open Jaw

Carnival SVP Global Sales & Trade Marketing
Adolfo Perez models a ‘Travel Agents Rock’ t-shirt.

Travel advisors who rack up points selling Carnival Cruise Line vacations have a new line of branded merchandise to choose from in the Loyalty Rocks! program. 

Now, in addition to gift cards, jewellery, sporting goods and 16 other product categories, agents can shop in the Carnival Store and select a “Travel Agents Rock” watch or T-shirt when they redeem points accrued for selling Carnival cruises.

In the Loyalty Rocks! program, travel advisors earn between five and 50 points per cruise booking made online, and more points can be accrued on higher stateroom categories and longer cruises. In addition, Carnival runs periodic limited-time promotions where bookings earn bonus points.

“Since we introduced Loyalty Rocks! in June 2018, the feedback we’ve gotten from advisors has been over the top,” said Adolfo Perez, SVP of global sales and trade marketing for Carnival. 

“We gradually expanded to eighteen categories of products, but agents told us they want Carnival-branded merchandise that tells the world they rock — and we listened.”

Travel advisors who accrue 500 points can redeem them for either a blue T-shirt emblazoned with “Travel Agents Rock” in Carnival’s red, white and blue, or a unisex chrome wristwatch with the same legend on a Carnival blue face. The line plans to expand the Carnival Store category with more branded merchandise.

Loyalty Rocks! is available for travel advisors who have a valid GoCCL.com ID and password, as well as permission from their employer. Travel agents can find complete Loyalty Rocks! details and available merchandise under the “Agents Rewards” tab at GoCCL.com.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.