Goop, thelifestyle brand founded and helmed by Gwyneth Paltrow, is partnering with Celebrity Cruises to create the first ‘goop at Sea’ experience. The sailing will be on the soon-to-debut Celebrity Apex from 26AUG through 6SEPT, 2020.
Paltrow and goop’s chief content officer Elise Loehnen will join the 11-night wellness cruise through the Mediterranean on 30AUG to host an onboard experience for the retreat goers.
The lifestyle brand says it is “known for starting and evolving important conversations around health and wellness and for its curious, open-minded approach to self-optimization.”
Over the course of this wellness-at-sea experience, guests will have the opportunity to meet Paltrow, Loehnen, and their very best ‘healers,’ and will join an intimate conversation between Paltrow and Loehnen, three smaller group sessions led by expert talent (one for the body, one for the mind, one for the soul), and a closing keynote chat.
Organizers promise that throughout the sailing there will be surprises and perks along the way from both goop and Celebrity, including special menu items curated by goop’s food editor.
“Whether guests are looking to push past a block in a relationship, reconnect with their own body, quiet their inner critic, or find purpose, joy, or five minutes to de-stress, through transformative work, they will develop a toolkit that they can take with them off the ship and into their everyday life,” states a joint press release from the two brands.
“We’ve had massive success with In goop Health, our wellness summit that translates goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are,” says Paltrow.
“Celebrity Apex is the cruise industry’s ultimate cruising experience., says Peter Giorgi, vice president and chief marketing officer of Celebrity Cruises. “Every aspect of the Edge Series award-winning design and the curated onboard offerings have been designed to bring the outside in, making the ship a wellness retreat in its own right.”
Goop at sea tickets went on sale yesterday and are available for US$750 to guests who book suite class accommodations onCelebrity Apex’s Mediterranean sailing departing August 26, 2020 from Barcelona, Spain.
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.