Survey: 62% Of Polled Consumers "Very Likely" To Cruise Before 2022
Anna Kroupina, Open Jaw
A survey by CruiseCompete.com, a web-based competitive-quote cruise marketplace, found 62.3% of respondents are “definitely” or “very likely” to cruise before the end of 2021, and 86.6% say they are “at least somewhat likely.”
When asked if COVID-19 has changed how they will choose their next cruise, 58.7% report that they will compare the onboard policies of cruise lines before deciding which line they will book.
Top destinations (respondents were encouraged to select all that apply) are Caribbean/Mexico (57.2%), Europe (43.5%) and Alaska (13.7%). Other destinations of interest include Hawaiian Islands and South Pacific, Canada / New England, World, Transatlantic, Antarctica, Galapagos Islands, Panama Canal and Asia. Some respondents also expressed an interest in river and small ships.
“CruiseCompete members as a whole have been on far more sailings than the average cruise consumer,” says CruiseCompete CEO Bob Levinstein. “They know the onboard experience that they’re looking for, and they will definitely consider how COVID-19 mitigation will affect that when choosing their next cruise vacation.”
Other attitude changes in this new era include more interest in cruises requiring fewer flights (20.8%) and smaller ocean ships (17.7%).
Only 12.8% expect to have less money to spend, and just 10.3% have an increased interest in river cruising.
“CruiseCompete’s model of empowering consumers to research and select a sailing, and then compare multiple, competing custom offers from the top agencies in the business attracts the most-sophisticated cruisers out there,” says Levinstein.
“They need the least hand-holding and have talked to enough people on previous cruises to know just how much you can save by shopping around. That educated consumers are so ready to start cruising again speaks volumes for the health of the industry.”
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.