Norwegian Announces Purpose-Built Ship For China Cruise Market

Open Jaw

All aboard. Norwegian Cruise Line is the latest of the major cruise companies to make a strong commitment to the Chinese market. The line announced during the CruiseWorld China summit in Shanghai that it will introduce its 1st purpose-built ship customized for Chinese pax in 2017.

Currently under construction, the 4,200 capacity ship will be the 2nd in Norwegian’s Breakaway Plus-class. “Our new purpose-built ship for China will have characteristics that are authentic to Norwegian Cruise Line and yet distinctively Chinese in all of its sensibility,” said Norwegian CEO Frank Del Rio. 

“With this new ship, Norwegian will unquestionably offer our Chinese guests a superior product and introduce a new standard of innovation and excellence into the marketplace, with an unrivaled level of customization for the Chinese consumer. It will perfectly suit what modern Chinese travellers value from an upscale cruise experience.”

Norwegian says its ‘Freestyle Cruising’ concept will be maintained, but the new ship is being designed to cater to the preferences of Chinese guests in terms of accommodations, cuisine and onboard experiences, “from enjoying world-class entertainment to fine Mandarin, Cantonese and Continental dining; from duty-free luxury shopping to participating in any number of incredible first-at-sea activities onboard; all on their own time schedule.”

Additional details, including the ship’s name, homeport, accommodations, dining and entertainment will be shared in the coming months.

To support the company’s expansion efforts in China, NCLH has opened offices in Beijing, Shanghai and Hong Kong. Each will promote the 3 brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

The new China-based ship will be delivered in Spring 2017. Norwegian will take delivery of the line’s 1st Breakaway Plus class ship, Norwegian Escape, 22OCT. Two additional ships in this class are on order for delivery in 2018 and 2019.

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