River Cruise Trends: Families, Themes, Younger Pax

Cruise Critic

CLIA reports that family river cruises are on the increase and the new generation of river cruises is attracting younger passengers.


Multigenerational travel was identified as one of the hottest trends in river cruising - long perceived as a market geared towards older and retired people - at a CLIA gathering in Amsterdam last weekend.


Lucia Rowe, chair of the CLIA River Cruise Committee, told the convention: “One of the key trends is the change in the demographic of river cruisers. It is no longer a niche market for the elderly. Another trend is the interest in themed cruises where passengers want to learn a new skill or learn about a certain topic."


Steve Spivak, Tauck's Vice President of Global Sales, said part of the growing popularity for family river cruising is the fact that it offers an intimate experience where families are encouraged to be together rather than pursue separate activities.


"The children aren't left in a club while the parents and grandparents go off and do something else. River cruising is all about the whole family getting immersed in authentic activities and experiences, such as dining in a fairytale castle along the Rhine, making strudel in Vienna, meeting cowboys in the Camargue and going on a scavenger hunt in the Louvre."


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