Crystal Names Ordever & Beck To New Executive Positions

Open Jaw

Phillip Ordever, Vice President
and Managing Director,
Crystal River Cruises

Helen Beck, Vice President,
International Sales and Marketing  

Crystal Cruises has made 2 new executive announcements on the heels of their year of game-changing developments and significant expansion in the luxury cruise market. 

Phillip Ordever has been named Vice President & Managing Director for Crystal River Cruises and as such will be responsible for developing strategy and managing key sales & marketing functions for the new Crystal brand extension. Ordever was previously Vice President of International Sales & Marketing for Crystal Cruises. 

Helen Beck has been named Ordever’s successor at Crystal Cruises. 

Ordever will report to, both, Thomas Mazloum, Chief Operating Officer and Carmen Roig, Senior Vice President of Marketing & Sales and will be based in Amsterdam at the operational headquarters for Crystal River Cruise. 

“In his 12 years with Crystal, Phillip has had great success in his business initiatives, and I am confident that he will excel in this significant role for the highly anticipated Crystal River Cruises,” says Crystal’s CEO & President, Edie Rodriguez. “We are also grateful to have such a talented individual as Helen lead our international sales and marketing efforts. Her expertise in this field will be invaluable as we launch our new luxury travel experiences.”

Beck will be assuming the responsibility of driving international sales and marketing initiatives and managing Crystal’s global sales managers. She will report directly to Roig and be based in the U.K. where the position previously resided. With 30 years of travel industry experience, most recently as Regional Sales Director for RCI responsible for European, Middle East & African markets and with fluency in French, German and Spanish, Beck has been responsible for managing more than 16 international representatives in more than 40 countries. Her 1st day at Crystal will be 02FEB16.

The past year has seen Crystal Cruises launch Crystal Yacht Cruises along with the announcements of Crystal River Cruises, Crystal Luxury Air & Crystal Exclusive Class ocean vessels. 

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