Genting Makes Big Splash With 10-Ship Lloyd Werft Order

Open Jaw

Genting Hong Kong, parent of Crystal Cruises, Star Cruises and Lloyd Werft Shipyard, has signed a 3.5 billion euro contract with Lloyd Werft in Wismar, Germany.

As reported yesterday, the order includes six new luxury river ships -- Crystal had previously announced only four. The Crystal side of the contract also features two previously announced projects -- a 100-guest polar class yacht (Crystal Endeavor), and a 1,000-passenger Exclusive Class ocean cruise ship for the line.

As if that wasn’t enough, Genting also placed orders for two 5,000-guest Global Class mega-ships for its Star Cruises brand.

The 201,000 ton Global Class Star ships will each feature 5,000 lower berths. They are being designed and built for the Chinese market. 

“Passengers on our “Global Class” ships will enjoy an international class cruise experience to all parts of the world, yet in an environment where they will feel at home, whether it is food, culture, shows, enrichment programs or excursions,” said Genting Chairman Tan Sri Lim Kok Thay.

“With the first two ships, we are focused on delivering a world-class vacation experience for Chinese cruise passengers at an affordable price whilst enjoying fun-filled onboard and on-land adventures in many cities in the most seamless way, without the necessity of checking-in and checking-out of airports and hotels.”

The Genting Star Cruises order signals the company’s desire to play a key role in the emerging Chinese cruise market, where industry giants Royal Caribbean and Carnival are making substantial investments too.

“Now it is time to come home and rebuild Star Cruises with a fleet of brand-new vessels which will transform Star Cruises to be the youngest, largest and most innovative cruise line in Asia and reclaim our leadership position with our “Global Class” series of quality-built mega cruise ships,” added Tan Sri KT Lim.

With its massive order, Crystal is on track to turn itself into one of the largest luxury hospitality and lifestyle brands in the world.

Edie Rodriquez, Crystal’s president and CEO, presided over a shipyard steel-cutting ceremony on 9MAY for the Crystal Debussy, the first of what will now be 6 new-build river ships, in Bremen, Germany.

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