Cruise Strategies Announces Partnership With French America Line

Open Jaw

Cruise Strategies Ltd has announced their new partnership with French America Line based in New Orleans, as the new company enters the Canadian market for its inaugural season.

In August 2016 French America Line, the world’s newest cruise line, will introduce boutique U.S. river experiences with the launch of its 150 passenger flagship Louisiane ™. Formerly the Columbia Queen, the Louisiane is undergoing a multi-million dollar refurbishment.

Inaugural sailings will begin 22AUG16. Clients can sail the Mississippi Headwaters™ of the Ohio River Valley, Tennessee, Cumberland and Red Rivers regions.

The ship will accommodate guests in 75 staterooms and suites for sailings that celebrate the cultural and epicurean influences of France mixed with Southern hospitality. The Louisiane’s small size allows her to navigate in narrow areas and access historic river ports on 5 American rivers that larger ships cannot reach, creating a unique opportunity to see and experience locations that haven’t been accessed by a U.S. river ship in more than a decade.

“We are bringing a breath of fresh air to cruising America’s waterways by offering an exceptional product that redefines the American cruise experience and which can earn travel agencies a 15% commission on an average booking value of $8,000 per stateroom in our inaugural season”, says Tom Markwell, President of French America Line. “Clients can savour the culinary art of our acclaimed Chef de Cuisine, Regina Charboneau and enjoy a host of extra amenities such as an included pre-cruise deluxe hotel night in their embarkation port, complimentary Traveler Collection™ custom-crafted shore excursions in every port of call, complimentary free-flowing hand-selected spirits, wines and beers, complimentary Wi-Fi, iPads® in each stateroom/suite with pre-loaded e-books, daily programs and menus, and luxury touches such as a welcome gift of delicate Parisian macarons from the House of Ladurée®”.

To celebrate the introduction of Louisiane™ in the Canadian market and the new partnership with Cruise Strategies Ltd., French America Line is presenting a special offer that includes pre-paid gratuities, a 1 category upgrade and USD 1000 per stateroom/suite Shipboard Credit on bookings made by 29JUL. All bookings will be handled directly by French America Line’s call centre at 1.888.387.1140. Please be sure to mention promotion code: CSCA01. 

The Cruise Strategies team will provide sales and marketing support to their network of retail travel agencies throughout Canada for French America Line which is not currently serving the Canadian retail industry. Services include extensive sales and product training, support for group opportunities and group travel, webinars, promotional opportunities, co-operative ad campaigns and cruise and client event presentations as well as public relations and communications. 

“We are extremely pleased with our new relationship with French America Line and to help launch them in their inaugural year. Their itineraries are excellent and diverse and their small river vessel is perfectly positioned and in demand for the port collector clients of our retail partners.  We will be announcing various initiatives shortly to showcase the product to the Canadian retail professional along with marketing plans, commission levels and other agent-friendly sales tools”, said Vanessa Lee, President & CEO of Cruise Strategies Ltd.

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