Cruise Industry Surpasses Ocean Pax Growth Projections
CLIA has announced the cruise industry has surpassed 2015 ocean cruise passenger projections and has increased passenger expectations for 2016. CLIA unveiled the new insights at the 2016 Cruise360 Conference opening General Session.
The industry reported a total of 23.2 million pax on ocean cruises globally in 2015, up from a projection of the 23 million, and a 4% increase over 2014. As a result of steady year-over-year increases, CLIA has modified 2016 expectations and is now predicting 24.2 million travelers will set sail on ocean cruises around the world.
"The success in 2015 demonstrates the cruise industry's continued strength in the overall travel sector," said Cindy D'Aoust, President & CEO, CLIA. "This is a direct result of the amazing work and commitment of our community of Cruise Lines, Executive Partners and Travel Agencies and Agents. Plus, with the highest satisfaction rates among all leisure travel segments, it reflects that a cruise vacation is the vacation of choice for travelers around the world."
Of course, much of the industry's growth can be attributed to emerging regions of the world. In 2015, Asia experienced the most growth year over year in ocean cruise pax with a 24% increase* from 2014 to 2015, with a total of more than 2 million ocean cruise pax in 2015. While Asia continues to see record growth in the cruise industry, Australia is not far behind. The region, which includes Australia, New Zealand and the Pacific, experienced a 14%increase in ocean cruise pax from 2014 to 2015. Last year, a total of more than 1.1 million ocean cruise travellers originated in Australia.
Cruise travel continues to have long-term growth potential since it represents only 2% of the total leisure travel market, has the highest satisfaction rates among global travellers and is growing in popularity. According to the United Nations World Tourism Organization, in the decade between 2004 and 2014, global cruise vacations have grown faster in popularity than land-based vacations by a 20% margin.