The initiative will take 2 forms. There will be cooking demonstrations geared to groups of as many as 200 people, along with a selection of 12 classes for smaller groups of a dozen students. They will learn recipes, techniques and get information about the best quality kitchen tools.
HAL President Orlando Ashford told assembled media at the Institute of Culinary Education in Lower Manhattan that surveys have shown the line’s pax "love cooking, entertaining and learning about food."
The America's Test Kitchen brand extends beyond the 15 yr old PBS television show, also available on Netflix. The company owns the popular magazines "Cooks Illustrated" and "Cook's Science" as well as one of the leading subscription-based recipe websites.
Look for more coverage in Open Jaw’s On The Town tomorrow.