Too Soon: UA Commercial Has NYC Audience Rolling In The Aisles
Have people moved on from the United Airlines passenger-dragging incident? It appears the answer to that question is a definite ‘not yet.’
An audience of 6,000 packing NYC’s Radio City Music Hall this week gave the beleaguered carrier a fresh reminder of just how difficult it will be to move on from the PR disaster that resulted when a paying passenger was injured while being physically dragged off the plane so a UA crew member could take his seat.
The event was the world premiere of “Clive Davis: The Soundtrack of our Lives,” a biopic about the legendary record mogul which opened the 16th Tribeca Film Festival.
Both the stage and the audience were star-studded. Following the screening were live performances by Barry Manilow, Aretha Franklin, Jennifer Hudson, Dionne Warwick, Kenny G and “Earth Wind and Fire.” Ivana Trump, former spouse of #45 was in the audience, where she listened to some pointed references to The Donald by New York Governor Andrew Cuomo.
But one of the biggest moments for the audience came before the film screening, when a commercial promoting UA’s Polaris Business Class played on the big screen.
The voiceover includes memorable lines like: “P is for permission to indulge. O is for out of this world. L is for loving the seasonal cuisine. A is for access to everything, including the aisle. R is for reclining and tailor-made bedding. And I must be dreaming. And S? So long jet lag. Polaris from United.”
There was a moment of silence as the word United appeared on the giant screen, but it was soon followed by gales of laughter. “Too soon!” one patron shouted out.