Too Sexy For Your Camera: Swiss Village Bans Photography

Open Jaw

The Swiss village Bergün/Bravuogn is beautiful. So beautiful you’ll have to see it for yourself.

This week, the village made the drastic decision to no longer allow tourists to take photos.

Why? Local politicians say their home is so stunningly beautiful that people who see pictures of it on social media will be miserable because they are not there.

“It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves,” said the village tourist office.

The village says it is implementing a $7.50 fine for anyone caught trying to take photographs. But there’s a bit of a nudge and a wink there. The tourist office has said, even though it is a real law, it will be a “bold way” to promote the village.

The village’s mayor, Peter Nicolay, added in the statement, “we cordially invite you to visit Bergün to experience it for yourself.”

“The idea is that everyone talks about Bergün,” the village’s director of tourism Marc-Andrea Barandun said.

Mission accomplished.

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