Sweden’s Museum Of Failure Celebrates Bad Product Ideas

Open Jaw

Green ketchup anyone?

If you or your clients are heading to Sweden’s Helsingborg this summer, a stop at the temporary Museum of Failure should be a must.

Where else will you find Green Heinz ketchup these days? Or fat-free Pringles?

Associated Press reports that these creations, along with dozens of others, make for a wacky parade of rejected products from years.

It’s the brainchild of 43-year-old curator and clinical psychologist Samuel West. The idea came to him while on holiday and he quickly purchased the internet domain name. He later realized he’d accidentally misspelled “museum” in the URL — a fail that he took as a sure sign the project would succeed.

“We know that 80 to 90 per cent of innovation projects, they fail and you never read about them, you don’t see them, people don’t talk about them,” West says. “And if there’s anything we can do from these failures, is learn from them.”

Many items in the museum show companies’ attempts to diversify their brand. There’s Coca-Cola’s BlaK coffee beverage and Pepsi’s Crystal clear soda. There’s a Harley Davidson eau-du-toilette.

Not surprisingly, President Donald Trump makes an appearance. The “I’m Back And You’re Fired” board game from 2004 looks like Monopoly, but players use “T” branded pieces and the paper notes are adorned with Trump’s image.

“It’s a boring version of Monopoly. It’s simplified so stupid people can play it, but it’s also horribly boring,” West told AP.

The Museum of Failure is also home to some high-tech devices, including Google’s Glass headset with augmented reality display and in-built camera.

“The problem was Google released it too early, it was still a prototype, so it was full of bugs,” West says.

Segway’s two-wheeled electric mobility device is also featured. “The Segway was supposed to revolutionize the way we transport people,” West says. “And we all know that the Segway today is used by tourists before they go get drunk.”

The Museum of Failure is now open and will stay in its gallery space until at least early September. Entry is 100 Swedish kroner, or approximately $11.

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