10,000 Chinese Amway Salespeople Coming To Toronto
Bruce Parkinson, Open Jaw
Toronto has won the bid to host the largest Chinese travel delegation to ever visit Canada, bringing an estimated 10,000 visitors and $80 million (CAD) in spending to the city.
The catch: they’re Amway salespeople. Amway China and its top distributors have chosen the city as the venue for their Leadership Seminar in 2020. For anyone who doesn’t know, Amway (short for American Way) is a U.S. company specializing in the use of multi-level marketing (aka high-pressure sales) to sell health, beauty, and home care products.
Tourism Toronto has been actively developing the bid over the past five years, with support from the Government of Ontario and the Government of Canada. The announcement was made shortly after the Amway leadership team met with Prime Minister Justin Trudeau in Beijing. Wonder if he’ll be hosting a party?
"Toronto was competing with some of the biggest destinations in the world for the Amway China bid, and we're thrilled to have been selected," said Tourism Toronto CEO Johanne Bélanger.
“Toronto’s tourism industry is thriving, especially from overseas markets like China, and that benefits the city, the province and all of the businesses in the visitor economy."
More than 321,000 Chinese travellers are projected to visit Toronto in 2017 – a 77% increase over a 5-year span. And this year’s Chinese visitors are forecast to spend $306 million, the first time the total spend has topped $300 million.
"2020 will mark the 25th Anniversary Year for Amway China, and we're thrilled to celebrate that milestone in Toronto," said Angela Keung, Vice President of Sales, Amway Greater China Region. "Not only is Toronto an exceptional destination that is situated close to the Amway headquarters, this is also the first time a destination is working with us on our incentive plan, an exciting collaboration for both Toronto and Amway.”