VietJet’s Bikini Calendar Showcases “High-Quality Service”

Bruce Parkinson, Open Jaw

What matters most to travellers choosing an airline? Low fares? Free bags? Convenient flight times? Or the prospect of bikini-clad attendants?

Not for the first time, Vietnamese discount carrier VietJet Air is using sex to sell seats, unveiling a promotional calendar for 2018 once again featuring women in bikinis.

The airline, which flies from Hong Kong to Ho Chi Minh City and serves 23 domestic and 10 international destinations, is calling its VietJet Bikini Calendar a “hot item for all aviation fans and travellers.”

The carrier has often been referred to as “the bikini airline” since August 2012, when it was fined by Vietnam’s civil aviation body for allowing five models to perform a sexy Hawaiian-themed dance on a flight to Nha Trang.

 “The hot and sexy models have always been the favourite of many VietJet passengers,” said a media representative for the airline. “Not only displaying their gorgeous looks, the models posed in different cabin crew and staff roles to showcase the airline’s high-quality service and friendly staff.” Huh?

The women in the calendar don’t work on any of the airline’s 49 aircraft. In fact, most of them are not even Vietnamese. This year’s calendar features 20-year-old American model Celine Farach, the Thai runner-up of Miss Tiffany’s Universe 2017 Kwanlada Rungrojampa, and Vietnamese runner-up in Asia’s Next Top Model 2017 Nguyen Minh Tu.

The calendar includes images of scantily clad women posing as pilots, air traffic controllers, technicians, maintenance staff and flight attendants. According to a press release from the airline, the goal is “presenting a very interesting perspective to the airline’s excellent services and modern fleet.” Mmmm, yes, very interesting.

Adding some irony to the situation is the fact that VietJet Air’s CEO and president is Nguyen Thi Phuong Thao, southeast Asia’s only female billionaire.

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