UA Stops Serving Stroopwafels, And Pax Aren’t Pleased

Bruce Parkinson, Open Jaw

Air travel is never a picnic these days, so you take little pleasures where you can find them. On United, one of those pleasures was the airline’s stroopwafels. 

But as Food & Wine reports, for now pax can say goodbye to the Dutch treat: This week, UA announced its stroopwafels would be almost entirely replaced by a “maple-flavoured cookie.” Doesn’t quite sound as inspiring, does it?

Stroopwafels really are a nearly perfect airplane food. More akin to a lattice-covered cookie than an actual waffle, stroopwafels are solid, but also a touch soft, meaning, unlike with a harder cookie, you won’t be covered in crumbs once you’re finished. 

They’re also syrupy without being sticky, perfect for when the fasten seatbelt sign keeps you from washing your hands in the lavatory. Finally, the thin, round disks are meant to rest over a cup of coffee or tea, where the steam can penetrate the cookie and soften it up before you bite into them. 

United’s take was just a touch larger than the opening of its coffee cups, making it the perfect fit -- great for cookie softening, and also useful in the event of any unexpected turbulence, when your stroopwafel could serve as a de facto lid.

But alas, the stroopwafel, which United made a big deal about in 2016, is being phased out on all flights other than those departing Europe before 9:30 a.m. As its replacement, the airline announced that “building on one of the hottest flavour trends,” it would be serving “a maple wafer cookie that combines a crunchy texture with a sweet maple flavour.” 

Yes, “crunchy” does sound like crumbs. And sadly, these small wafers will not cover your coffee. Expect to see them on flights departing before 9:45 a.m. beginning as soon as this weekend.

Needless to say, bumping the humble stoopwafel for the supposedly flashy maple was met with dismay by many travellers. If any slim bit of solace exists, it’s that United’s announcement also stated, “The Stroopwafel will be available again in the future as the airline rotates between morning snack options.” 

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.




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