Plant-Based ‘Impossible Burger’ Coming To Air New Zealand
Bruce Parkinson, Open Jaw
And you thought airline food couldn’t get any better!
A meat-free burger is to be served on selected Air New Zealand flights this summer. The plant-based ‘Impossible Burger’ is being made available as part of the airline’s Business Premier menu on flights from Los Angeles to Auckland.
The burger contains an iron-containing molecule called heme which comes from the roots of soy plants. The heme in the burger is the same as the heme found in animal meat.
The result is a plant-based burger patty that proponents say cooks, smells and tastes like beef but contains no animal products. Impossible, you say? Only taste will tell.
NZ will serve the Impossible Burger in collaboration with Silicon Valley food tech start-up Impossible Foods on trans-Pacific flights until late October.
In-flight customer experience manager Niki Chave said: “Like Impossible Foods, we are committed to offering our customers a fresh and innovative approach to cuisine.
“We’re confident vegetarians, flexitarians and dedicated meat lovers alike will enjoy the delicious taste of the Impossible Burger, but for those who want to stay with the tried and true it will sit alongside our regular selection of menu items prepared by our talented culinary team and consultant chefs.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.