Ay Caramba! The Simpsons' Kwik-E-Mart Opens On Myrtle Beach

Open Jaw

For all the Simpsons fans out there, there's now a convenience store designed to look exactly like the Kwik-E-Mart from the long-running animated TV series. It's opened last Friday in the popular tourist hub of Myrtle Beach, South Carolina.

Fans can now grab a Squishee, munch a Heat Lamp Hot Dog, and buy a few sprinkles covered Lard Lad Donuts. Other items for sale include memorabilia associated with the rest of the show and its many globally known characters.

Mark Cornell, of SimEx-Iwerks Entertainment, one of the developers, was delighted to find that the first visitors included three generations of a family, who all playfully argued over who was the bigger Simpsons fan.

"To see three generations walk through the door that all love The Simpsons, how can you say that about anything else?" he told CNN affiliate WBTW.

The store is next door to a Simpsons themed Aztec Theatre which is expected to open later this year. I'm left wondering what the tourist town's endgame might be, but all signs point to a complete remodelling that would leave the entire town looking an awful lot like Springfield. 

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