Virgin Shakes Things Up With On-Demand Champagne Delivery
Anna Kroupina, Open Jaw
Virgin Voyages Sailors (Virgin speak for "guests") will be able to order champagne not only with the traditional "press of a button," but also with a shake of their phone.
“It is never too early for champagne and there is always something to toast to while aboardScarlet Lady. We want our Sailors to enjoy a glamorous holiday and what better way to feel like a RockStar than a sip of bubbly whenever and wherever you want it,” said Tom McAlpin, president and CEO of Virgin Voyages.
When guests shake their phones with the Virgin Voyages Sailor App open, a secret "Save Water Drink Champagne" button is revealed and, with just one press, a bottle of Möet Chandon Impérial will be delivered to them.
“There’s nothing more luxurious than having champagne at your beck and call or even a shake. We are committed to creating the world’s most irresistible travel brand, so we thought long and hard about how to help our Sailors effortlessly get a sip of bubbly during their voyage, and presto, ‘Shake for Champagne’ was conjured up!” said Nathan Rosenberg, CMO for Virgin Voyages.
The company also took the opportunity to announce its new champagne lounge and caviar bar, Sip, debuting on theScarlet Ladywhen she sets sail early next year. Sip will also host afternoon high teas.
Anna Kroupina Journalist
Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.