Break Out Those Ugly Holiday Sweaters To Pre-Board With Alaska Airlines

Anna Kroupina, Open Jaw

Turns out, ugly Christmas sweaters can do more than make you the talk of your office Christmas party, and can actually win you some flying perks.

In honour of National Ugly Holiday Sweater Day on 20DEC, Alaska Airlines is bringing back its one-day policy that allows passengers donning holiday-themed sweaters to pre-board their flight. 

This is the third year in a row the airline has celebrated the viral day.

Passengers are encouraged to tweet photos and videos of themselves getting into the holiday spirit with the hashtags #UglySweaterDay and #iFlyAlaska.

And for passengers who want to feel the full throttle of holiday spirit, they need look no further than flying with AS. The airline is playing holiday-themed boarding music and is offering free holiday movies onboard throughout December. 

Alaska is also flying a holiday-themed "Snowplane" across its network through the winter ski season, and serving holiday-inspired beverages and cocktails -- like hot toddies, snowflake sprinkled lattes and peppermint mochas -- in its lounges on National Ugly Sweater Day.

"We know holiday travel can be stressful for some, which is why we've made sure flying with the 'merrier carrier' this time of year is an experience that brings nonstop joy to all our guests," said Natalie Bowman, Alaska Airlines' managing director of marketing and advertising, in a news release. 

"We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we're making the holidays a priority."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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