BC Hotel Launches Baby Maker Promo For Valentine's Day

Anna Kroupina, Open Jaw

Photo credit: Hotel Zed.

If you can’t be bothered with impossible-to-get dinner reservations, sappy greeting cards and calorie-laden chocolates, here’s another idea to add some spark to your Valentine’s Day. 

BC's Hotel Zed, with locations in Victoria and Kelowna, is offering a four-hour "Nooner" special on Valentine's Day with a baby maker promo -- if sweethearts welcome a bundle of joy into their life nine months after the Nooner rendezvous, they'll win a free stay at the Hotel Zed of their choice for the next 18 years.

Couples can check in from 10 a.m. to 2 p.m. for some mattress mambo, but they don't (necessarily) need to be holed up in their room during their stay. The hotel offers its guests activities like ping-pong in the lounge or outdoor hot tubs.

Hotel Zed CEO Mandy Farmer told CNN she came up with the original Nooner idea when her kids were little and she was struggling to find quality, child-free time with her husband. The prospect of a romantic rendezvous on February 14 was more appealing to her than a bouquet of flowers or a box of chocolates, so she took the idea to the hotel board and they ran with it. 

They've now been running it for the past five years. 

Hotel Zed being a Pride at Work partner, the promotion is open to everyone regardless of gender identity, expression or sexual orientation. This means couples can still win the prize through surrogacy or adoption (although fur babies don't count!).

The hotel has received criticism through letters and comments on social media calling the promo shameful and disgusting, with one user accusing the contest of discriminating against people who don't want kids or who already have kids.

But Farmer says it's meant to be playful and encourage happy, healthy sex lives. It's also consistent with Hotel Zed's brand, which is all about being different.

"I don't think we're going to convince someone who's not thinking about having a baby to have a baby. But if you're serious about expanding your family, why wouldn't you try?" Farmer asks. "If you succeed, you'll win a way to celebrate your baby's conception for the next 18 years."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.

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