Love In The Air: Southwest To Offer Free Valentine’s Day Drinks

Bruce Parkinson, Open Jaw

Passengers aboard Southwest Airlines will enjoy a free Valentine’s Day drink in the sky tomorrow.

The Dallas-based low-cost carrier will serve free alcoholic drinks to customers age 21 and over on all Valentine’s Day flights.

“Our heart is all yours,” the airline wrote on its menu. “So is this free drink. Enjoy one round on us Valentine’s Day.”

The airline, which has doled out free Valentine’s Day and Halloween drinks to passengers in the past, is no stranger to love. The airline calls itself ‘the love airline’ and you’re probably familiar with its heart logo. It all began when the carrier’s first departing flights took off from Dallas Love Field Airport in 1971.

“Since Dallas was the carrier’s first departure city, and the airline had an innate heartfelt affection for its customers, the love theme was quick to catch on,” wrote the airline in a press release. 

“Southwest immediately requested LUV as its New York Stock Exchange ticker symbol and forever changed the airline’s spelling of the word love.”

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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