Corona Beer Suffers From Unfortunate Brand Moment

Anna Kroupina, Open Jaw

Photo credit: @LetsGoBackToWorkWCW
via Twitter.

What's in a name? A lot, as it turns out.

Independently owned PR agency 5W Public Relations conducted a survey in FEB that found an alarming number of American beer drinkers think the Mexican beer brand Corona and coronavirus are somehow related.

5WPR called 737 American beer drinkers aged 21 years or older to determine if the coronavirus was having an impact on Corona's public perception in the midst of the outbreak.

The answer isn't anything to "cheers" to.

5WPR's survey found that:

  • 38% of beer-drinking Americans would not buy Corona "under any circumstances" now
  • Among those who said they usually drink Corona, only 4% said they would stop drinking Corona, but 14% said they wouldn't order Corona in a public venue
  • 16% of beer drinking Americans were confused about whether Corona beer is related to the coronavirus

 

That result seems to go hand in hand with digital marketing analytics firm SEMrush's findings that there has been a consistent uptick in searches for "corona beer virus" and "beer coronavirus" over the past few weeks.

Corona (the beer, not the virus) is fighting these claims. Constellation Brands, which owns Corona, released a statement claiming that sales are actually up 5% in the U.S. over the latest four week period, nearly doubling the 52-week trend for the brand.

"It's extremely unfortunate that recent misinformation about the impact of this virus on our business has been circulating in traditional and social media without further investigation or validation," said Constellation Brands CEO Bill Newlands. 

"These claims simply do not reflect our business performance and consumer sentiment, which includes feedback from our distributor and retailer partners across the country. We've seen no impact to our people, facilities or operations and our business continues to perform very well."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.




Comments

Sharon Wilson - March 2, 2020 @ 11:49
A friend of mine made a great joke yesterday about drinking multiple Corona to help boost his immunity. :)

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