Spirit Apologizes For “No Better Time To Fly” Advertising Snafu

Bruce Parkinson, Open Jaw

No stranger to controversial marketing messages, U.S. low-cost carrier Spirit Airlines had to scramble late last week to explain itself after a disastrously worded email promotion was sent out to customers.

The 'Never A Better Time To Fly' promotion was sent out in error, the airline said, given the current situation.

It went out to about 25% of its email subscribers before the airline managed to halt it.

The airline apologized for the snafu after some angry comments on social media.

"We apologize for the email that was sent earlier today. It was written prior to the current situation and unfortunately sent. We are closely monitoring Covid-19 and taking precautions to keep our guests and team members safe," the airline tweeted.

According to Spirit spokesperson Field Sutton, the ad was “created ages ago.” 

"It's been all hands on deck here trying to halt that distribution once it was set in motion. Though we're in the business of selling plane tickets, we're not in the business of being disingenuous," Sutton told Business Insider.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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