Aussie Switcheroo On Tourist Campaign: Stay Home Or Else!

Anna Kroupina, Open Jaw

Photo credit: Guillermo Carvajal via Facebook.

Imagine a beautiful beach scene featured on an art-deco postcard with an invitation to “Enjoy picturesque Phillip Island - on Google Streetview, you sh*t head”.

Ouch.

Australia's Victoria state is in coronavirus lockdown. But despite that, people are still coming. So a frustrated pair of Aussie graphic designers took a cheeky, and slightly aggressive, approach to ask visitors to stay home.

Jess Wheeler and Guillermo Carvajal hope to get the message across with a series of not-so-polite Art Deco style postcards featuring slogans such as “Enjoy picturesque Phillip Island / on Google Streetview, you sh*t head” and “Relax, Rejuvenate and Recharge in the Mornington Peninsular, with the bloody Calm app by transcendentally meditating yourself here instead."

“Personally, we don’t think the concept of ‘stay at home’ is all that complicated to grasp. It’s three words. Three words that don’t actually require you to do, well, anything. In fact, it takes less effort to follow the instructions than to disobey them. But as we enter our second lockdown, amid the highest infection numbers to date, the gravity appears to have eluded some of you," Carvajal posted on Facebook

Photo credit: Guillermo Carvajal via Facebook.


"So, to help get the message across, Jess and I decided to make some postcards on behalf of our fellow Victorians in rural areas. Postcards advertising just how beautiful and picturesque and inviting these places are. Inviting, because they haven’t been overrun by COVID-19 yet. And how they’d like to kindly invite you to f – off out of there and keep it that way," he continued. 

Carvajal told the Sydney Morning Herald he and Wheeler acted out of frustration and fear at seeing people leave town as COVID-19 cases soared, and they felt strong language might persuade stubborn travellers to “stay the f— at home."

Anna Kroupina

Anna Kroupina Journalist

Anna is OJ's newest member and she joins the team as a writer/reporter. She co-writes the daily news and covers events. Although she's new to the industry, pursuing a career path in travel/tourism has been a goal since her first family road trip to the Florida Keys sparked a desire to discover the world and this exhilarating, fast-paced industry.



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