Despite Charm Offensive, FR Isn't Feeling The Love
Despite its attempts to become more customer friendly, FR has placed 4th among the top 10 most hated brands in the U.K, – up there with the likes of the Conservative Party and yeast extract food spread Marmite.
FR dismissed the survey, stating: "It's amazing what some companies will do for free advertising. The 1,500 people that took part in this 'survey' - conducted by advertising agency Isobel - would fill 8 of the 1,600 flights we operate every day.”
Whoa, wait a minute. Did Ryanair just say that it’s amazing what some companies will do for free advertising? That’s a bit rich, isn’t it? The airline and its (brilliant) court jester CEO Michael O’Leary have made obtaining free advertising a fine art.
FR says a different brand survey gives more accurate (and positive) results. "YouGov is the authoritative source for what U.K. consumers feel and think about different brands, where we have seen a 30% improvement year on year."
According to the Isobel poll, the top 10 'most unloved' brands in the U.K. are:
Ukip (a right-wing political party)
The Conservative Party (a less right-wing political party)
Labour (a centre-left political party)
Liberal Democrats (a social-liberal political party – do you see a trend here?)
Meanwhile, no travel brands made it into the top 10 most loved brands in the U.K.