Norwegian Billionaire Turns Hotel Opening Into Thrill Ride
It's not easy trying to be the next
When Norwegian Petter Stordalen,
dubbed the rockstar of the global hotel industry, came thundering on a jet-ski
through the canals of Malmö in his hand made Balmain-jacket, thousands of
baffled spectators thought they were on the set of Mission Impossible 5. Then
he crashed head first into the concrete stairs of his new
Clarion Hotel & Congress.
Now that's a hotel opening – and it
beats the heck out of a ship christening.
His latest stunt included doing a
double donut on the water before gunning his jet-black jet-ski onto a ramp. But
the machine continued, propelling Stordalen into the concrete stairs.
High on adrenaline, Stordalen, with
security guards and media in tow, ran through the crowd and jumped on stage.
And just like that, in front of 10,000 onlookers, the Clarion Hotel &
Congress Malmö - a $400 million dollar development that is changing the Malmö
shoreline - was inaugurated.
Named the "the flashiest
Scandinavian on the planet" by Forbes Magazine, the 52 yr. old Stordalen
has completed an Iron Man race, been chained to a bridge while protesting a
U.K. nuclear treatment plant and once did a double Arabian flip on stage with
Prince. Forbes earlier this year ranked him as the world's number one
thrillionaire -billionaires who love thrills – ahead of people like Branson and
The Norwegian daredevil, ranked #1226
on the Forbes list of world billionaires in 2015, is known for his spectacular
For his hotel at Sweden's Arlanda
airport he spent 2 days practicing Australian
abseiling, before running
down the facade of the hotel to mark the opening. For an opening in Drammen,
Norway, he set fire to an electric guitar onstage and for his Clarion Hotel
Post in Gothenburg, he descended from the ceiling inside a giant disco ball
rigged out with drums he was playing.
You can watch the video of his latest