Norwegian Billionaire Turns Hotel Opening Into Thrill Ride

Open Jaw

It's not easy trying to be the next Richard Branson.

When Norwegian Petter Stordalen, dubbed the rockstar of the global hotel industry, came thundering on a jet-ski through the canals of Malmö in his hand made Balmain-jacket, thousands of baffled spectators thought they were on the set of Mission Impossible 5. Then he crashed head first into the concrete stairs of his new Clarion Hotel & Congress.

Now that's a hotel opening – and it beats the heck out of a ship christening.

His latest stunt included doing a double donut on the water before gunning his jet-black jet-ski onto a ramp. But the machine continued, propelling Stordalen into the concrete stairs.

High on adrenaline, Stordalen, with security guards and media in tow, ran through the crowd and jumped on stage. And just like that, in front of 10,000 onlookers, the Clarion Hotel & Congress Malmö - a $400 million dollar development that is changing the Malmö shoreline - was inaugurated.

Named the "the flashiest Scandinavian on the planet" by Forbes Magazine, the 52 yr. old Stordalen has completed an Iron Man race, been chained to a bridge while protesting a U.K. nuclear treatment plant and once did a double Arabian flip on stage with Prince. Forbes earlier this year ranked him as the world's number one thrillionaire -billionaires who love thrills – ahead of people like Branson and Elon Musk.

The Norwegian daredevil, ranked #1226 on the Forbes list of world billionaires in 2015, is known for his spectacular hotel openings.

For his hotel at Sweden's Arlanda airport he spent 2 days practicing Australian abseiling, before running down the facade of the hotel to mark the opening. For an opening in Drammen, Norway, he set fire to an electric guitar onstage and for his Clarion Hotel Post in Gothenburg, he descended from the ceiling inside a giant disco ball rigged out with drums he was playing.

You can watch the video of his latest hotel opening here.

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