EY To Offer Lifestyle Concierges For Its Biggest Spenders
one thing this humble writer has learned from reading thousands of press
releases on luxury products and services over the years, it’s this:
rich are different than us.
live. They have ‘lifestyles.’
‘discerning’. (Do you ever hear poor people described as ‘discerning’?)
what ‘bespoke’ means.
EY is practiced at meeting the needs of people with unique needs, and the
airline aims to raise the bar further through a collaboration with global
concierge service provider Ten Group.
service is restricted to guests travelling in ‘The
Residence by Etihad’ onboard the airline’s Airbus A380 fleet. You know, the
3-room upper-deck suite that goes for up to $50K per flight.
What will the service provide? I’ll step back and let the press release
writer handle that part, as they are specially trained in the precise
adjectives required to communicate with the discerning.
“Ten Group will provide a specially trained Etihad Lifestyle Concierge
team who will work closely with the airline’s London Savoy-trained Residence by
Etihad Butlers. Utilising intelligent systems, global support and unmatched
supplier relationships, the Etihad Lifestyle Concierge team will deliver a
highly personalized and discreet experience, providing
access to a range of services including dining reservations, entertainment
bookings, special events, destination information and lifestyle
Ten Group says its “unique niche is in serving the needs of the affluent
in 22 languages.” (Hopefully one at a time.)
company’s Managing Director Toby Gauvain describes the service offering this
way: “Discerning guests travelling in the
incredible Residence by Etihad will be provided with bespoke lifestyle
solutions, delivered with the utmost discretion, convenience and sophistication
no matter where they are flying in the world.”