Excuse me, dahrlings, but...

PR Is Killing The Trade Rag

Dear Pumpkins,
I have some things to say, so I’m just going to say them.

One.
The Bloating Of PR Is Killing The Trade Rag

If suppliers continue to bankroll pushers of free publicity (commonly known as “PR people”) there will shortly be no publications left in which to publish said publicity.
Sort of makes sense when I put it that way, don’t you think, Pumpkins?

It all starts when innocent young things are lured into the devil’s lair of PR’dom with visions of glamorous careers feted by cocktailed travel journos at swishy soirées. I hate to break it to you little dahrlings, they aren’t that into you. In fact, those ink stained, underpaid, hacks just want to go home.

And to you, my esteemed fellow publishers, by printing every piece of e-paper that comes your way, whether it has an iota of journalistic value, you are forging the path of your own demise.

Not just because of lost revenue, but more importantly, a cluttered product is a turn off. (Having once bejeweled my product to the point of excess, I know of what I speak. Took forever to raise that sail again.)

Point is, by continuing to leech off the host pubs, the mags will surely die. Buy an ad
It’s cheaper than all those PR salaries.

There. I’ve said it.

Two.
How Can Flair Afford Aeroplan, And All That Jazz

On this item, Pumpkins, I say, who really cares? Although it's amusing to watch the tit for tats. (Never understood that expression, dahrlings, but if a breast can be inserted into the antics, I’m all for it.)

The once coveted Aeroplan has been reduced to a pawn in a game of chess between Calin and Aimia — Calin cast as the charging bull, wanting his booty back. And Aimia the pouting petunia, deflowered by AC once, finding protection behind her Transat/Flair/Porter posse.

We await WestJet to jump into the fray for a good old fashioned loyalty partner swapping orgy. My goodness, Pumpkins, it’s been a dog’s age since I’ve been to one of those.

Ivanna Gabbalot

Ivanna Gabbalot Columnist

Part legend, part myth, all woman: Ivanna Gabbalot is OJ’s gossip columnist and considers herself the industry’s conscience. Equally annoying to Open Jaw management and inflated egos in C-suites everywhere, Ivanna touches topics others fear to tackle.




Comments

Elizabeth - August 14, 2018 @ 09:08
Love Ivanna... she's the best.

Ivanna Gabbalot - August 13, 2018 @ 08:08
Dear Delayed,
Thank you so much for weighing in, dahrling. As a PR person you are in the best position to comment on the lack of balance. Sounds like you are one the few who never put her finger on the scale!

About that Chinese wall, perhaps we can get the Americans to rebuild it. Because our leaky borders are letting all kinds of riffraff in.

And as I understand a few feathers were ruffled - please know, dear Pesky, my rantings are not directed at suppliers who treat media like partners. Nor the professional PR folk who understand the value of a good story.

Bruce Parkinson - August 10, 2018 @ 12:08
Yes, all this has changed. As more suppliers buy into the 'free publicity' pitches from (expensive) PR companies, they invest a higher proportion of advertising/marketing budgets into PR. Some publications will print anything supplied to them and ad agencies and suppliers often fail to support media vehicles that work to provide readers with good journalism.

Instead, they give money to those who will print anything without vetting, or split the budget between all players, even ones that clearly don’t perform. We see PR people pit publications against each other, based on the volume of coverage of an event or conference, regardless of quality. We get pressured constantly to attend events from companies that don’t invest with us – yet expect us to expend resources to promote their messages.

Over my career I’ve worked on all sides of this equation – journalism, advertising and PR – and I’ve seen the balance shift considerably. Thankfully, at Open Jaw we have a group of advertising partners that respect what we do and appreciate our transparency in terms of readership numbers and ad impact. We’re OK, but in the era of PR ascendancy, endless ‘award’ shows and ‘fake news,’ journalism – and the reader who seeks fair, unbiased coverage – is not.

Creeping Delay - August 10, 2018 @ 11:08
Once upon a time, the news media hired journalists and editors to search out stories and sift through news releases for newsworthy items to fill their columns. Then the ad sales people went out and tried to sell ads for the publications. There was always a chinese wall between the two and therefore the reader (remember him?) could rest assured that the "news" was something that the publication was providing purely for its news value that had been edited and vetted by editorial staff--- and the "ads" were the mouthpieces of the companies that bought them, where they could make whatever claims they wanted.
Has all this changed???
signed,
A Pesky PR person

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