CommentsElizabeth - August 14, 2018 @ 09:41
Love Ivanna... she's the best.
Ivanna Gabbalot - August 13, 2018 @ 08:03
Thank you so much for weighing in, dahrling. As a PR person you are in the best position to comment on the lack of balance. Sounds like you are one the few who never put her finger on the scale!
About that Chinese wall, perhaps we can get the Americans to rebuild it. Because our leaky borders are letting all kinds of riffraff in.
And as I understand a few feathers were ruffled - please know, dear Pesky, my rantings are not directed at suppliers who treat media like partners. Nor the professional PR folk who understand the value of a good story.
Bruce Parkinson - August 10, 2018 @ 12:41
Yes, all this has changed. As more suppliers buy into the 'free publicity' pitches from (expensive) PR companies, they invest a higher proportion of advertising/marketing budgets into PR. Some publications will print anything supplied to them and ad agencies and suppliers often fail to support media vehicles that work to provide readers with good journalism.
Instead, they give money to those who will print anything without vetting, or split the budget between all players, even ones that clearly don’t perform. We see PR people pit publications against each other, based on the volume of coverage of an event or conference, regardless of quality. We get pressured constantly to attend events from companies that don’t invest with us – yet expect us to expend resources to promote their messages.
Over my career I’ve worked on all sides of this equation – journalism, advertising and PR – and I’ve seen the balance shift considerably. Thankfully, at Open Jaw we have a group of advertising partners that respect what we do and appreciate our transparency in terms of readership numbers and ad impact. We’re OK, but in the era of PR ascendancy, endless ‘award’ shows and ‘fake news,’ journalism – and the reader who seeks fair, unbiased coverage – is not.
Creeping Delay - August 10, 2018 @ 11:29
Once upon a time, the news media hired journalists and editors to search out stories and sift through news releases for newsworthy items to fill their columns. Then the ad sales people went out and tried to sell ads for the publications. There was always a chinese wall between the two and therefore the reader (remember him?) could rest assured that the "news" was something that the publication was providing purely for its news value that had been edited and vetted by editorial staff--- and the "ads" were the mouthpieces of the companies that bought them, where they could make whatever claims they wanted.
Has all this changed???
A Pesky PR person