Excuse me, dahrlings, but...

How Many Trade Publications
Let me count the names....

Dear dahrlings, I don’t think Elizabeth Barrett Browning had the Canadian travel industry in mind when she asked “How do I love thee?”

But I’m not too proud to mangle just about anyone’s prose to make a point. So let us count the ways... I mean, the names.

Travel Press
Travel Courier
Travelweek x 2  [Quebec]
Travel Industry Today
Travel Market Report Canada (U.S. based publication)
(I’m sensing a pattern here...)
Travel Pulse Canada x 2 (U.S. based publication)
Open Jaw x 2 [Quebec]
Pax x 2 [Quebec]
J’ai mon voyage [Quebec only]

Holy overload, Pumpkins. That’s thirteen publications for the spammy pleasure of a grand max of 15,000 bona fide travel advisors. 13! We don’t even have that many national dailies. 

Talk about padding the lilly. We’ve got more wadding than an overstuffed Baywatch Barbie bouncing out to sea. For god sake, people, we’re spilling out of our onesie!

This is whatchacall a glut. An oversupply of a non-limited commodity. In other words, IMHO, THERE’S WAY TOO MANY!!

In an even split of readers, we would net 1,250 people per pub.

Maybe in the upside down world this all makes perfect sense, Pumpkins. But I’m aging, and prefer the right side up position. (My face got so red the other day, Franz had to cut me down from the trapeze. You try breathing with your headlights dangling around your nose.)

Anyhoo, looks like the Americans think our Barbie’s buoyant since they’re rushing the border to compete with us. 

It could become a Target scenario once they figure out there’s no money in the true north strong and free.

In the meantime, it would be nice if a basic Keynesian law of supply and demand (goodness I’m bookish today) could be implemented whereby the market decides who stays and who goes - based on performance. Numbers. Metrics. You know, 1 click, 2 clicks, 3 clicks, go. 4 clicks, 5 clicks, we want more.

Or, we can just sit back and watch the 13 apostles fight over every scrap of advertising dollar, spitting and snarling, while you, dear Pumpkins, spend your time unsubscribing from mass emails.

Oy. I’ve kippered myself right out...


Ivanna Gabbalot

Ivanna Gabbalot Columnist

Part legend, part myth, all woman: Ivanna Gabbalot is OJ’s gossip columnist and considers herself the industry’s conscience. Equally annoying to Open Jaw management and inflated egos in C-suites everywhere, Ivanna touches topics others fear to tackle.



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