TravCorp Makes Senior Appointments To Adventure/Africa Division

Open Jaw

Lucille Sive

Brad Ford

Leeann Phayre-Mallo

The Travel Corporation (TTC), parent company of Lion World Travel and 29 other brands, has announced several senior promotions in its adventure division. 

Lucille Sive has been named CEO of The Travel Corporation Africa Division, and former Contiki president Brad Ford is now president of Lion World Travel. Also promoted is long-time Lion World Travel executive Leeann Phayre-Mallo to director, product and operations.

Sive, affectionately known to many in the travel industry as “The African Queen,” has been at the helm of affordable luxury Africa safari specialist Lion World Travel for more than 30 years. In her newly created role, she will be responsible for the continued growth and development of the Lion World Travel and African Travel Inc. brands in Canada and the U.S.

“I am honoured to be recognized by Brett Tollman and the Tollman family for my contributions in such a meaningful way. I am pleased to continue to offer my experience and passion to the dynamic teams of the Lion World Travel and African Travel, Inc. brands, and look forward to contributing to the future success of TTC's Africa offering,” said Sive.

Fresh off a five-month sabbatical traveling the globe, Ford joins Lion World Travel as president, working closely with Sive. Ford is a 20-year travel industry executive and has travelled and worked across South Africa, Kenya, Tanzania, Botswana, Egypt and Zimbabwe. Prior to his new appointment, Ford had led youth travel company Contiki Canada, part of TTC since 1989, for more than six years. 

“I am delighted to work with Lucille in her new role. Her mentorship and direction will be invaluable,” said Ford. “For more than 50 years, Lion World Travel has distinguished itself as the leader in the affordable luxury Africa safari category, and I recently had the opportunity to experience Botswana and Zimbabwe in superb style with Lion World Travel. I am very excited to join a team that far exceeded my own expectations in delivering luxury Africa in style.”  

 “We are so pleased to promote these three talented, deserving and long-standing executives into their new roles,” said TTC’s chief executive officer Brett Tollman. “Our company is a firm believer in promoting from within, one of our hallmarks of success from nearly 100 years in business.”

All will be based in TTC - Canada’s Toronto office, and can be reached at: 

Lucille Sive:

Brad Ford:

Leeann Phayre-Mallo:


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