Sabre Names Traci Mercer S.V.P. Hotel, Car, Cruise & Rail

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Traci Mercer

Sabre Corporation has announced the appointment of Traci Mercer as Senior Vice President of Hotel, Car, Cruise and Rail. Mercer’s role is to lead commercial efforts and supplier relationships for the company’s growing land and sea customer portfolio.

Sabre says Mercer will focus on defining a strategic direction and commercial initiatives to cater to the needs of lodging, hospitality, ground and sea transportation providers, ensuring the company is developing technology that meets the distribution and e-commerce needs of this customer segment.

She will be based at Sabre’s global headquarters in Southlake, Texas and report to Sean Menke, President of Travel Network.

“Traci is a dynamic and data-oriented seasoned executive who brings more than 15 years of travel industry experience to help us drive and close new commercial opportunities in the strategic non-air segment,” said Menke. “We are bolstering the leadership in our supplier commerce department. As Senior Vice pPesident of Air Commerce, Chris Wilding will continue to oversee the diversification of needs for more than 400 airlines participating in the Sabre travel marketplace, while Traci will strategically engage and support our commitment to hotel, car, cruise and rail customers.”

Mercer’s industry experience includes over 10 years at Expedia, Inc.

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