Hard Rock To Partner With Sunwing For Costa Rica Debut

Open Jaw

Hard Rock International has formed a “strategic partnership” with Sunwing Travel Group’s Blue Diamond Resorts. The first result will be the brand’s 1st Costa Rica property, the Hard Rock Hotel Papagayo, scheduled to open by early 2019.

Hard Rock says the partnership with Sunwing, which it calls “the largest tour operator in North America,” provides a “perfect opportunity for” future growth within the region.

"Costa Rica has seen a steady rise in international arrivals and the country's worldwide appeal aligns with our development strategy deeply rooted in expanding into desirable locations," says Marco Roca, global head of hotel development at Hard Rock International. "We look forward to electrifying the destination with a musically-charged differentiated product never before seen in the area."

The 294-room AI resort will be located just 30 minutes from Liberia International Airport.

"We're excited to bring such a world-class, award-winning brand to Papagayo that will raise the standard of cool and contemporary for Costa Rican all-inclusive resorts," says Jordi Pelfort – Managing Director, Blue Diamond Resorts.

"With a passionate fan base and proven track record of delivering memorable experiences through landmark hotels and resorts, we look forward to collaborating with Hard Rock International and welcoming visitors of all ages to Costa Rica's first Hard Rock Hotel," Pelfort added.

A statement from the two companies says they have a “shared vision” and that the “new partnership paves the way for potential collaborations in both the Caribbean and Latin America.”

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