More Seats Meant More Canadians Visiting Britain In 2016

Open Jaw

All those extra seats on transatlantic routes this year paid off for Britain, with Canadian visitors up 12% to 643,000 from JAN to SEPT 2016. Canadians spent a record $833 million in Britain during those months, up 24%.

Canadian travellers were part of a record number of overseas visitors who travelled to Britain in the first three quarters of 2016, enjoying the benefits of a more favourable exchange rate and improved value for money. VisitBritain also says that while the numbers aren’t yet in, it expects a strong finish for the final quarter of the year.

When considering inbound visits overall to the UK there were a record-breaking 28.1 million visits from JAN to SEPT, up 2% on the previous year. 

Strong growth was also seen in visits and spend from the U.S., Britain’s most valuable visitor market, with spend up 9% to a record $4.1 billion and visits up 3% to 2.7 million.

“These strong numbers show how much Canadians enjoy exploring the culture, heritage, cities and countryside of Britain,” said Paul Gauger, VisitBritain Interim EVP, The Americas.

“And with the current exchange rate, Canadians see value for money. It’s a great time to visit the UK, and enjoy the benefits of how much further your dollar can take you.”

VisitBritain’s latest inbound tourism forecast predicts that growth will continue in 2017 with 38.1 million visits, up 4% on 2016 which is likely to total about 36.7 million visits by year-end. 

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