The Mexico Tourism Board has announced that a record-breaking 35 million international visitors travelled to the country in 2016, a 9% jump compared to 2015.
The growth is more than twice the global industry average, most recently reported at 3.9% by the World Tourism Organization (UNWTO) in January.
That’s not all the good news: tourism spending by international visitors grew even faster, at 10.4%, which the MTB says highlights the strength of Mexico's appeal to luxury travellers, interest in multi-destination visits, and demand for Mexico's gastronomy, artisanal goods and shopping offering.
"Mexico's sustained, fast growth is a testament to the incredible quality and diversity in our tourism offering and the hard work for the entire industry, both internationally and domestically,” said MTB CEO Lourdes Berho.
“More than 9 million Mexicans working in the tourism and hospitality industry have made it their mission to ensure visitors have incredible experiences. Plans are already underway to ensure 2017 builds upon these achievements and that Mexico continues to welcome all visitors and give them reasons to come back again and again," Berho added.
Tourists arriving by air grew at 10.7%, propelled by continued expansion in connectivity. This includes service from new international markets to multiple Mexico destinations, expanded frequency on existing routes, and the use of larger aircraft.