Jordan Tourism Board Announces New Canadian Team

Deirdre Campbell

Jordan Tourism Board North America’s Director Malia Asfour has appointed Deirdre Campbell and her company Tartan Group to represent Visit Jordan across Canada.

“Canada continues to be within our top five markets for Jordan and thanks to the efforts of Frank and Marie LeFleche, who led our efforts within the Canadian market for over 12 years, Canadians’ desire to visit Jordan remains strong,” says Asfour.  

Travel to Jordan by Canadians increased by 22% year-over-year in Q1 2017, and the goal is to maintain JTBNA’s strong relationships with the Canadian tourism industry, while promoting the diversity of travel experiences to Canadian consumers. 

Tartan Group is based in western Canada and has worked within the international tourism industry for more than 16 years. Clients include the Cayuga Collection (Central America), Adventure Travel Trade Association, Aboriginal Tourism Canada, and Destination Canada (Connecting America.

“I look forward to bringing Jordan’s many amazing stories and experiences to every corner of Canada,” says Campbell. “My first visit to Jordan was in 2012 where I spoke about marketing ecotourism and authentic experiences and I fell in love with the destination. I have big shoes to fill following in Marie and Frank’s footsteps, and they have created such a solid foundation for us to build upon.”

Assisting Campbell at Tartan will be industry veterans Sue Bosdet and Avril Matthews.

“We have many exciting new opportunities within Jordan for our Canadian supporters. Our commitment is to continue the high level of service and expertise they have come to expect from Visit Jordan,” says Asfour.

Campbell can be reached at 250-592-3838 or

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