As of 30JUN, 2020, Aeroplan will no longer be the loyalty
program for Air Canada. The airline has announced a decision to launch its own
loyalty program upon the expiry of its commercial agreement with Aeroplan
Aeroplan has been independently owned and operated by Aimia for
almost a decade. AC says that by operating its own loyalty program it will be
better able to strengthen customer relationships and deliver a more consistent
end-to-end customer experience.
"Our relationship with our more than 45 million customers
sits at the core of Air Canada's ongoing transformation as we continue to grow
our business beyond the 200 destinations that we already serve, and work to
become a global champion," said AC CEO Calin Rovinescu. "This
decision is the right one for our customers, our employees and our
President, Passenger Airlines Ben Smith says the new program "will
offer additional earning and redemption opportunities, more personalized
service and a better digital experience for Air Canada customers."
Until the contract expiry date on 29JUN, 2020, then, AC says it
is committed to business as usual by working closely with Aimia with the
objective of providing consistent service for Aeroplan members.
During this period, Aeroplan members will be able to continue to
earn and redeem miles in accordance with the Aeroplan program. Here are more
details of the transition:
the new AC program launches in June 2020, members will be able to earn and
redeem Aeroplan Miles for Aeroplan Rewards, including flights with AC and its
Star Alliance partners in accordance with the Aeroplan program.
2020, miles earned from AC and Star Alliance flights will be credited to the
new program, with customers able to redeem those miles for rewards including
miles earned up to JUN 2020 will stay in Aeroplan members' accounts,
and will continue to be subject to the conditions of that program.
it will continue to offer Aimia redemption seats for Aeroplan members
after JUN 2020, with pricing competitive with other third-party rewards
airline's most frequent flyers will continue to enjoy Air Canada Altitude
status recognition and its associated range of travel privileges, based on
their annual flight activities with AC and Star Alliance member airlines. All
Million Mile program qualification activity and status will also be honoured in
the new program.
"Doing the right thing for Air Canada's customers throughout
this transition period will be our guiding principle," said
AC expects the net present value of the program repatriation
over a 15-year period to exceed $2 billion.
airline says it will
provide greater detail on the financial benefits expected to be
realized, as well as the transitional costs, at its Investor Day on 19SEPT.