Israel Routes Get Crowded As WW To Launch YUL/YYZ-TLV

Open Jaw

Yisrael Katz (left), Israel's Minister of Transportation, with Skúli Mogensen, CEO of WOW air, at a press conference in Israel. (CNW Group/WOW air)

For its first route outside of Europe and North America, Icelandic ultra-LCC WOW air will connect Tel Aviv with Montreal and Toronto, with promotional fares starting as low as $199 each way. WW will offer 4X-weekly flights starting 12SEPT, with bookings now open.

"We are thrilled to add Tel Aviv to our growing list of overseas destinations for Canadians," says WOW CEO Skúli Mogensen. "By adding a third continent to our ever-expanding roster of destinations, we can continue connecting Canadians with their dream destinations at the best possible prices."

Flights will include a stop in Reykjavik, and pax will be invited to break up the journey with a stopover at no additional airfare.

The announcement sets up a market share battle on the Canada-Israel flightpath.

LY offers flights from YYZ (and YUL via YYZ) to TLV. Earlier this year AC announced it would launch seasonal 2X-weekly nonstop YUL-TLV service, from 22JUN to 16OCT, as well as increasing its current YYZ-TLV year-round nonstop service from six days a week to daily. TS is offering new direct YUL-TLV flights, as well as from YYZ with a connection in YUL. Nonstop flights will operate 2X-weekly on Wednesdays and Sundays, from 18JUN until late OCT.

"We set a goal to bring new airlines to Israel, so I'm happy and congratulate WOW air, which is known for its long-haul, low-cost flights, on its entry into Israel in cooperation with the Israeli tourism ministry," says Yariv Levin, Israel Minister of Tourism.

"I'm confident the launching of this new historic route will significantly increase the number of tourists travelling to Israel from Iceland, Canada and the U.S., and will also contribute to the unprecedented trend of growth in the number of tourists visiting Israel over the last number of months."

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