Ensemble Travel Group Names Carl Schmitt VP Marketing
Bruce Parkinson, Open Jaw
Ensemble Travel Group has appointed Carl Schmitt to the position of vice president, marketing, for the organization’s 850 member agencies in Canada and the U.S.
He will be responsible for developing and executing a suite of marketing programs and services for Ensemble members and its network of preferred partners.
Schmitt brings nearly 30 years’ experience in global brand strategy, customer relationship management, and B2B sales and marketing. He has served in senior management roles at PFP Services (credit union and life insurance provider), Dermatologic Cosmetic Laboratories (international physician B2B services), Constellation Management Group (strategic marketing - CVS Pharmacy), and Avon Products.
“While Carl comes from outside the travel industry, his professional background has many parallels to Ensemble’s model of supporting members’ needs with results-driven marketing and business solutions,” said Ensemble co-president Libbie Rice. “That said, we’re excited about the fresh perspective and new ideas he will bring to this position. Carl is strong in analytics and technology and is highly collaborative, which is important as we continue to capitalize on North American synergies.”
Schmitt says his experience at Avon working with thousands of independent contractors will serve him well at Ensemble.
“My top priority was to help them exceed in their goals, so in order to do that I trained in their shoes for a better understanding of what drives them every day – their successes and challenges," says Schmitt.
While at Avon, Schmitt helped transform the sales rep network and led the development and launch of the Anew skincare line, which generated sales of over $100 million in its first year and quickly became Avon's flagship brand.
“The travel industry appears to be at the intersection of technology and human connection. Consumers want a personalized experience that makes them feel special, and technology can help make that happen. Skilled travel professionals are those who can build a trusting relationship with clients while capitalizing on all that technology can offer. I look forward to forging that same connection with Ensemble members and partners and helping them both succeed,” Schmitt says.
Schmitt is based in Ensemble’s New York headquarters.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years.