AC Renews Amadeus Deal, Will Implement Full Altéa Suite
Bruce Parkinson, Open Jaw
Air Canada says travel professionals and travellers alike will benefit from its implementation of the Amadeus Altéa Suite in addition to a renewed distribution agreement with the GDS provider.
AC has signed for the full Amadeus Altéa Suite passenger service system (PSS) including reservations, inventory, and departure control solutions. The airline says that once fully implemented, the technology will enable it to enhance customer experience by delivering more consistent and personalized customer service based on individual customer preferences and attributes, pursue additional revenue generating opportunities, and improve operational efficiency.
As well, to support Air Canada's international network, the Altéa Suite will help Air Canada achieve closer integration with its codeshare partners and within the Star Alliance – more than two thirds of which are also Altéa carriers.
AC will also implement a range of other Amadeus IT solutions including Anytime Merchandising, Customer Experience Management, Payments, Revenue Integrity, Group Management and Passenger Recovery.
With the implementation of Amadeus Anytime Merchandising, AC says it will be able to propose personalized offers according to individual preferences.
“The combination of the Altéa Suite and Amadeus Anytime Merchandising will, in particular, ensure that Air Canada is well equipped to address evolving industry initiatives such as IATA's New Distribution Capability (NDC),” Air Canada said in a press release.
AC and Amadeus also signed a renewed multi-year distribution agreement. Amadeus users worldwide will be able to access Air Canada's customizable fare products and availability via the Amadeus global distribution system, as well as the carrier's ancillary offerings.
At present, Amadeus travel agencies can seamlessly book AC’s full range of branded fares and select ancillary services, such as Preferred and Advance seat options. Future end-to-end connectivity will also enable integration of the airline's Corporate Rewards, Flight Pass and dynamic pricing offers.
"This new agreement with Amadeus marks the evolution of what has been a long, successful and strategic partnership. We see the benefits of having a fully integrated IT and distribution strategy which brings the strongest distribution capabilities as well as next-generation airline IT services to our customers worldwide," said Lucie Guillemette, Executive Vice President and Chief Commercial Officer, Air Canada.
"This agreement supports Air Canada's business strategy for delivering a more personalized travel experience to improve customer service across all touchpoints to support and improve the profitability of our international expansion and improving how we sell, distribute and deliver our products and services. It will enable us to better integrate our systems with our codeshare and Star Alliance partners."
"The benefits of using the Altéa platform extend well beyond just the airline's operations,” said Julia Sattel, Senior Vice President, Airlines, Amadeus.
“Amadeus-connected travel agents have the unique advantage of instant visibility to any changes affecting an Altéa airline booking, meaning they can better service their customers. For Amadeus, this agreement also marks an important milestone for us in terms of our continued growth and expansion in North America in particular, a region which continues to be strategically crucial for the whole company."
Air Canada is targeting full Altéa Suite implementation in 2019. The renewed distribution agreement between Amadeus and Air Canada is effective immediately.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years.