Bahia Principe Reorganizes Portfolio In Categories & Segments
Bruce Parkinson, Open Jaw
Bahia Principe Hotels & Resorts is reorganizing its 24-hotel portfolio, reclassifying properties into four categories and segmented experiences.
The Miami-based all-inclusive specialist says the new categories and segments are designed to simplify the process for consumers to identify which hotel will best fulfill their vacation goals.
The four hotel categories are: Luxury Bahia Principe, featuring the brand’s most upscale hotels; Grand Bahia Principe, for 5-star properties; Sunlight Bahia Principe, for all Spain-based hotels and Fantasia Bahia Principe, described as a family-friendly concept inspired by the brand’s newest property in PUJ. The brand will debut Fantasia Bahia Principe Tenerife next November.
“The Fantasia Bahia Principe hotels will deliver the highest standards in quality and service, but above all, will guarantee a thematic experience in which everyone can enjoy our first-class amenities and exciting activities, regardless of age,” said Isabel Pinero, VP of marketing and communications for Bahia parent company Grupo Pinero.In addition to the new categories, hotels will also be segmented by experience, including Treasure, for hotels in unique and off-the-beaten path locations; Escape, for adults-only properties; and Family & Friends, for those properties offering an experience for travellers with varying age groups and vacation preferences.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.