Visit Florida Names Pulse Travel Marketing As CDN Rep
Bruce Parkinson, Open Jaw
Visit Florida has named Pulse Travel Marketing as the destination marketing group’s new in-market representative.
The firm will work with Visit Florida staff, agencies and in state partners to ensure the Sunshine State is prominently positioned with the travel trade and key distribution networks in Canada.
The newly appointed Visit Florida Canada team will be responsible for promoting tourism from Canada to Florida and for working hand-in-hand with key travel agents, OTAs, airline, media, and in-state partners throughout Florida to drive demand and keep Florida top of mind.
Canada remains Florida’s number one international market, with 3.3 million Canadians travelling to Florida in 2016, accounting for 23% of Florida’s international visitors. In total, Canadian visitors spent $3.6 billion in Florida in 2016.
“We look forward to working even more closely with the travel industry and media partners across Canada to attract and increase numbers of Canadian travellers to Florida,” said Annika Klint, Managing Partner, Pulse Travel Marketing.
“Canadians who think they know Florida will be amazed at the undiscovered nature experiences and adventures available throughout the state.”
Account Director Cynthia Farrill states: “We are aware that Canada is Florida’s top international market, but we want to share with Canadians that there is so much more to the state than fantastic beaches. We can’t wait to begin our work.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.