Israel’s Record Tourism Year Included 25% More Canadians

Bruce Parkinson, Open Jaw

Uri Steinberg

More than 80,000 Canadians travelled to Israel in 2017, a 25% increase over 2016.

Israel broke all previous tourism records last year, with 3,611,800 million tourist entries, a 25% increase over 2016, and 29% over 2015.

The United States remains the largest source country for incoming tourists, with 778,800 arrivals in 2017, 20% more than 2016.

“The year 2017 was a historic turning point for incoming tourism to Israel. More than 3.6 million tourists arrived here during the year, an increase of 700,000 tourists on last year,” said Uri Steinberg, Israel Tourism Commissioner to North America.

After the U.S., Israel’s second largest source country is Russia (331,500), followed by France

(308,600), Germany (218,100) and the UK (198,500). The largest growth in 2017 came from Poland (89% increase) and China (45%) – two countries where the Tourism Ministry invested considerably in marketing.

Steinberg added: “Having broken the all-time record in tourism as a result of
innovative and creative marketing activities, we have begun to make changes in the
organizational structure of the ministry, with the aim of adapting it to the new tourism
market, with an emphasis on the digital space and developing niche tourism markets
such as sport, culinary and more.”

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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