PD Signs Up For Travelport’s Rich Content & Branding
Bruce Parkinson, Open Jaw
Travelport has announced a new, multi-year renewal content agreement with Porter Airlines. The deal will also see PD become the latest Canadian airline to sign on for Travelport’s merchandising solution ‘Rich Content and Branding.’
Porter joins more than 250 global airlines using Rich Content and Branding to display their branded fares and ancillary content in a graphically rich and visual way. Travelport says that for agents shopping for and booking flights via Travelport’s Airline Merchandising capabilities, Rich Content and Branding provides enhanced travel content and greater access to airline ancillary offers.
“Porter strives to make the travel experience easier not only for passengers, but also for travel agents,” said Michael Deluce, PD’s EVP and Chief Commercial Officer. “Travelport’s Rich Content and Branding helps to showcase our award-winning on-ground and in-air service to travel agents around the world.”
Mike Douglass, Vice President Americas, Air Commerce for Travelport, added: “Porter’s participation in Travelport’s Rich Content and Branding adds to the significant endorsement by the Canadian airline industry of Travelport’s innovative technology leadership and our commitment to partnering with airlines on the future of branded fares and ancillaries merchandising.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.