Jordi Solé Appointed President Of Transat's New Hotel Division

Bruce Parkinson, Open Jaw

Jordi Solé

Transat has announced the appointment of Jordi Solé as President of its new hotel division, effective 20FEB. Solé has worked for major international resort chains, including most recently as SVP Operations for Sunwing Travel Group-owned Blue Diamond Hotels.

Solé will lead Transat's hotel development operations in the Caribbean and Mexico, two markets where the company has been active for 30 years.  

"We are delighted to be associated with a tourism and resort industry professional who has extensive experience in operations, sales, marketing and staff management at all-inclusive resorts at sun destinations," said Transat CEO Jean-Marc Eustache.

"We will be able to rely on Mr. Solé's strong knowledge of operations and markets in order to develop our own hotel chain in the South. The development of this new hotel division will drive Transat's growth and prosperity by enabling us to totally adapt the travel experience to our customers' needs." 

Since 2001, Solé has overseen the operations of resorts belonging to several major international hotel chains. He began his career in the industry in Spain as Deputy Managing Director of Barcelo Hotels and Resorts. In 2009, he came to Latin America as head of Iberostar Hotels and Resorts in Mexico, where he oversaw the company's 10 resorts in the region (4,000 rooms and 4,500 employees).

More recently, he was appointed Senior Vice-President, Operations, for Blue Diamond Resorts, participating in the extensive growth and development of that company. from Universitat Politècnica de Catalunya, in Barcelona, Spain.  

In order to embark on its project to become a full-fledged hotel operator, Transat sold its minority 35% interest in Ocean Hotels in the fall of 2017, a stake it had held since 2007. It plans to operate some 5,000 owned or managed hotel rooms within seven years.

Bruce Parkinson

Bruce Parkinson Editor-in-Chief

An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.

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