ATPCO, the airline-owned corporation that is the leading source for airline industry pricing and shopping data, has announced the acquisition of Routehappy, a rich content provider for flight shopping. ATPCO says the acquisition – the first in its 53-year history -- broadens its value to the airline distribution ecosystem by making it a centralized platform for both airfare data and rich content.
“Airline merchandising is rapidly evolving, as rich content is more widely adopted across both NDC and traditional distribution models,” said Jerry Foran, Chairman of the ATPCO Board and Head of Product Delivery, Revenue Management at British Airways.
“As an industry, we want travellers to be able to see, and trust, the differences between flight options. This acquisition is another example of how ATPCO is executing on its promise to fuel the future of airline distribution.”
Founded in 2011 and based in New York with 19 full-time employees, Routehappy has more than 65 customers across the travel industry including Expedia, Google, Sabre, and United Airlines. The company offers rich content for over 300 airlines and its APIs have delivered over 10 billion queries since its inception.
ATPCO says the combined operation means that Routehappy’s four rich content types -- Scores, Amenities, UPAs (Universal Product Attributes), and UTAs (Universal Ticket Attributes) -- become an industry standard to rapidly accelerate the adoption of rich content.
“Our acquisition of Routehappy drives strategic innovation, reduces complexity, and delivers network economics to the entire distribution ecosystem,” said ATPCO President and CEO Rolf Purzer.
“Routehappy has created an offering that solves many of the challenges that airlines encounter in delivering consistent messaging, branding, and merchandising through multiple distribution channels. By aligning Routehappy’s complementary rich content with ATPCO’s fare and pricing data, airlines can ensure consistent and differentiated offers for their products in every sales channel.”
ATPCO works with more than 430 airlines, which use its fare and pricing rules content to fuel an estimated 87% of worldwide ticket sales.
Bringing together the unmatched rich content offerings of Routehappy with the unparalleled breadth of ATPCO fare data means airlines have greater ease in controlling the look and feel of their offers across all channels of sales. The move further advances ATPCO’s vision of empowering smart connection of all content through all channels within the ecosystem.
Robert Albert, Routehappy’s founder and CEO, will continue to lead the company as a strategic business unit of ATPCO.
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.