Boomerang & Exotik Merge To Form ‘Exotik Journeys’
Bruce Parkinson, Open Jaw
TravelBrands has announced the amalgamation of two of its brands – Boomerang Tours and Exotik Tours – to create Exotik Journeys, effective immediately.
Combining Exotik Tours’ programs throughout Europe, South America, Asia and Africa, with Boomerang Tours’ offerings throughout the South Pacific, the new Exotik Journeys will feature specialty travel options worldwide.
“The creation of Exotik Journeys is something we believe will be a strong asset in the Canadian travel industry,” said Nathalie Tanious, vice president, TravelBrands.
“As Canadian travellers are seeking more specialty and customized travel, this updated brand will meet the needs of our consumers and allow agents to provide travel to unique destinations around the world.”
Bruce Parkinson Editor-in-Chief
An observer and analyst of the Canadian and international travel industries for over 25 years, Bruce uses the pre-dawn hours to prepare a daily news and information package to keep industry members up to date.