Tourspain Launches New Promotional Campaign

Open Jaw

Tourspain has launched a new tourism campaign called “Spain in 10 Seconds,” which features personal recommendations by Spanish celebrities from the cinema, fashion, sport, gastronomy and cultural scenes. Each person shares their favourite experiences and most special places in Spain through short videos in a selfie format.

Launched exclusively in social and digital media, the promotion will run in 15 countries and targets travellers that have a high interest in experiential activities.

The first of these “cultural ambassadors” to appear in the campaign is the famous psychiatrist Luis Rojas Marcos. Fashion designer Agatha Ruiz de la Prada and badminton player Carolina Marin will also participate during this first week of the campaign. The rest of the celebrities will be revealed throughout April and May. 

A new website, has also been launched to allow followers to share their experiences and love for Spain! They will also be encouraged to upload 10 second videos on Instagram, Facebook or Twitter, using the hashtag #SpainIn10Sec.


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